About the host
Meet Shane Lukas.
Shane Lukas is an activist, keynote speaker, and award-winning brand strategist who has spent more than two decades turning conviction into creative, strategic action.
- Based in
- North Carolina
- Podcasts
- In So Many Words · Power Beyond Pride
- Agency
- A Great Idea, est. 2015
- Book
- The Advocacy Advantage, Oct 2026
- TEDx stages
- 2
- Awards
- Anthem · Davey · Marcom · W3 · GDUSA
Who is Shane
Two decades of advocacy and creative leadership.
Shane Lukas is an activist, speaker, and award-winning designer who helps organizations navigate complex issues with care.
What he does
Keynotes, workshops, writing, and creative strategy.
He guides organizations and communities in using collaborative storytelling to strengthen trust, deepen engagement, and translate values into meaningful, measurable action.
Why Shane
Founder, author, host, TEDx speaker.
Founder of the award-winning creative agency A Great Idea, author of The Advocacy Advantage, co-host of the Power Beyond Pride podcast, and a two-time TEDx speaker.
My first introduction to activism came early.
I grew up in an unstable home and I lost my mother at 11. I quickly learned to be self-sufficient out of necessity. All of this lit a fire inside me to make life better for myself and those around me.
When people have more information and fewer barriers, they make choices that move them toward their own best interests.
That belief became the foundation of my life and my work.
With another decade under my belt, that passion led me to start my own design and content agency, A Great Idea — an empathy-led creative agency focused on finding solutions for organizations that are pushing toward a more human, inclusive, diverse, glorious world.
At the heart of it all, my mission is simple: to inspire and empower people and organizations to expand their voice, their impact, and their way of being through storytelling — because sharing stories strengthens communities, and strong communities create change.
Why In So Many Words. Say what you mean.
Every other Wednesday: one argument, one framework you can use that week, and one thing you’ve been dying to say out loud. For people who took the job to change things and noticed the words got safer than the mission.