Hard truths for nonprofit and mission-driven communicators
You didn't take this job to maintain the status quo.
You took it because you want to see things change, and you expect your work to make a real impact. Somewhere along the way, the words got safer than the mission. Let's take them back.
Churn is 14 posts and zero minds changed. A movement is one sentence people can't stop repeating. Churn burns you out. Movements burn bright.
Don't miss the first three.
Launches Monday, Nov 9 with three episodes, then every other Wednesday: one argument, one framework you can use that week, and one thing you've been dying to say out loud. Follow once and it just shows up.
The Language & Exposure Check-up
Are you the strategist or the order desk?
The five-minute Language & Exposure Check-up. A straight answer and something to do about it.
- 12 questions
- 5 minutes
- 60 point score
Your result shows on screen. Email is optional, and nobody sees your answers but you. It's a conversation starter, not a diagnosis.
Compared with 18 months ago, how much has your public language changed?
Pick one to start.
Work with Shane
Bring the words you're stuck on. Leave with the ones you mean.
One working session on the language that's drifted: what it's costing you, who should decide, and what to say instead.